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Building Passive Incomes [Case Studies]

Building Passive Incomes [Case Studies]
This is a test of different methods to make passive income. With different goals, starting requirements, time to build requirements and business models.

There are three questions to be addressed and answered;

Can a person build up meaningful passive incomes starting free, and spending less than an hour a day.
Can blogging and SEO replace a full time income in passive/recurring income in under two years?
Can speculation based passive income achieve compounded ROI over 250% in a year?

The three models I will use will be building an online services based business, and later outsource the delivery of service. Write long form blog posts to target niche questions in an area of which I am very knowledgeable, and investing in managed Forex accounts.

More in-depth details on each;

Services Business

With this, I will see if I can build a services company from $0 revenue with $0 out of pocket costs. Once I have met a target amount of net profit monthly, I will look into ways to outsource the service delivery at a cost less than my monthly income. When I'm making money with this, I'll re-invest it into improving things like websites, marketing funnels and product delivery efficiency.

I'll be selling an informational based product on subscription. I will have weekly and monthly subscription offers, and will do these at extremely low price points. $3 a week or $10 a month. It's the old "Stack 'em high and sell 'em low" tactic. I know there is a lot of scepticism (rightly so) around the niche I am working in. A lot of people do the same service with terribly low quality. The best way to succeed here, is to make it almost risk free to try it, and then leverage world of mouth - social proof is king in sceptical niches.

I set this up in 20 minutes. There's no need to spend a lot of time on it. I used wix.com for a free website. Their template feature built the website, and I edited the details. Really, 10 minute job. Then I used the Wix logo maker to get some logos. I set up a Facebook fan page, with that I set up a couple groups. One is a public group for marketing, the other is a paid members group. I used Canava to make my cover pictures for this. https://www.canva.com/create/facebook-covers. I also set up a Telegram channel for quick and direct communication with paid members.

I will spend about 20 - 30 minutes on this a day. I will do my content for the paid members, and then I will also water this down a bit and use it for marketing also. As time goes on, I will add different distribution channels for the marketing content. I will do this by creating one solid bit of content, and then little bits of it as feeder content. This recycling of content is referred to by Gary Vee as "Sawdust content", and it's a great way to leverage time. https://www.garyvaynerchuk.com/content-content-content/

I am going to drive past this by making my main promotion method a week's free trial. The niche is quite technical, it has a learning curve to it. To save me a lot of hassle on FAQs and teaching the absolute basics, I am going to focus my posting efforts into areas where people speak my language. I'll promote in dedicated forums. The audience of this will be highly targeted, and convert easily for a free trial. They'll also cover easily to the low ball subscription. So long as the service does it's job, they'll stay on and tell others. If it doesn't do it's job, I do not deserve to be paid.

When it comes to outsourcing, I have a few options. I can take apprentices. Teach them the skills for free, and then later give them jobs. There's the option of directly hiring a competing service to basically white label for me. Finally I have the option of selling the entire business for a large pay off, although this is not technically passive income, I would get paid 2 years worth of time running the service up-front. I class that as a win.

SEO Blog

For my SEO blog, I am going to set up a "Go to" guide for people setting up services that are very similar to the services company mentioned above. I know, It's like typing 'Google' into Google ... there's no way to tell what will happen. I will actually be teaching them how to set up a service a step above the one I am doing for the services passive income. Anyone who does well with the services company I am doing will naturally switch to a more profitable and easier to run service.

I've already been down that road. I know the questions and challenges these people will face making this evolution in their business, and I can provide a lot of value to these business owners. I've done basic keyword research, and I think I can write better articles than currently exist, and can do more "SEO stuff" than those ranking now have done. I'll monetise this with affiliate offers (there are things essential to running the business, most of my traffic will need these things). I will also probably scale this out to offer things like article writing, lead generation, sales funnels and so on.

Of the above, almost everything can be outsourced if it is bespoke, or created quickly from templates that are customised to suit the business owner wanting to purchase it. So these are easily made passive incomes, and the affiliate deals pay me recurring without extra inputs from me. So all I need to do is get the blog to the top of Google on my searches, and then systematise the delivery of things I sell there.

Again I am not going to take a lot of time on making the website here. I'll use Wordpress, I'll use Elementor as a page builder. The general stuff on my site will be nothing flashy or fancy. Clean, professional and minimalist suits my niche well. 80% of my time on this will be spent on keyword research and article writing. I am not going to put huge efforts into backlinking and other SEO tactics. I'll make my on page SEO tight, and then I will write extremely high value articles. My play on this will be entirely based upon writing stuff people do not bounce from. I'll do my best to be the best, and then trust Google will work that out, somehow.

Start up costs on this are low, but there are some. It requires at least a domain name and hosting. Also autoreposnders and likewise tools will help. Net starting costs for this does not exceed $200. I will allocate on average 2 hours a day to this. This may be in small blocks of writing and keyword research each day, and sometimes marathon writing seasons. I will be using a basic SEO model of having some main pillar content (4,000 words or so) and a bunch of feeder blogs (1,500 - words or so).
If and when I do any sort of backlink building (and I will, if my raw writing is not ranking) , I'll adopt the sawdust strategy as explained by Gary Vee.

As an added bonus, I can run another little services business from this website that is related to my low cost services business. This then acts as a natural place to send people who are highly over qualified for my super cheap service. Alternatively, I can sell these people as leads to business owners looking to learn more about setting up these services and landing on my site. This makes me less, but is entirely passive.

Speculating and Compounding

For this, I've invested $10,000 into a managed Forex trading account that runs on a medium/high risk setting. This is entirely passive. The trading team and I sign a contract. Then everything just happens. I'm a person of relatively high risk tolerance, so I am willing to see my investment swing down 30 - 35% in the worst losing streaks. Based on historical results, this should enable me to average over 20% a month (using geometric averaging over 12 months). Meaning I compound over 250% annually.

I will run this investment for at least 3 years, which if target gains continue to hit, will compound to over 1,000% gain. Even though I am risk tolerant, I am not mental. So my continued investment is this is contingent upon the account manager maintaining common sense risk protection benchmarks. If anything "weird" happens, I'll pull all or most of my investment, and allocate to different account managers.

Results so far on managed account: +$1,047.11

https://preview.redd.it/1up08q4an8c31.png?width=818&format=png&auto=webp&s=8c4b29839cc7bca7924998e975f92705fe715230


I will post either weekly or bi-weekly (depending on other obligations) updates on how these ventures develop.
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